Topic: What is in your L&D Toolbox? Part I

Date: Friday, March 27, 2020

Time: 12:00pm - 1:00pm

Location: Virtual (Sign-on info will be sent the day before the event)

Cost: 

ATD CI Member - FREE

Non ATD CI Member - $10

  Presenter: Rusty Shields

Rusty Shields, a native of rural Northeast Arkansas, graduated from Arkansas State University in 2008 with Bachelor of Music degrees in Choral Conducting, Education, and Vocal Performance. Rusty moved to Bloomington, Indiana in January 2009 to begin his graduate school program at the Jacobs School of Music at Indiana University. After graduating in 2012 with Master of Music degrees in Choral Conducting and Opera Performance, he began performing and conducting at various places around the world. In 2014, Rusty began working at Smithville Communications, a rural southern Indiana telecommunications company, as a Training Coordinator. Rusty is the owner and lead consultant of Develefy. A solutions-based learning & development company that is focused on people and their success. Rusty’s participant centered approach to facilitating engages learners to be active in every part of the content. His learners have said the following about his sessions: "I attended Rusty Shields' training and it was DYNAMIC! Very engaging and the material was presented in a way that was very applicable. Can't wait to attend another class of his in the future! Bravo Rusty!" and "Rusty's commitment to connecting with his audience is evident through thoughtful, interactive exercises and relevant, current material. His passion and expertise truly resonate with his audiences." Outside of being a Training Coordinator and speaking at conferences, Rusty is very passionate about many things including community involvement, singing, and dirt track racing! Rusty is a four-year member of ATD, and in his third year as a member of the ATD-Central Indiana Chapter where he currently serves as the VP of Programming.

Session Description

Are you a new trainer and seeking direction? Are you looking for company buy-in or department exposure? Have you been involved with learning and development for more years than you can remember and find yourself looking for fresh new ideas? Then this session is for you! Are you tired of sending email after email? Do your recipients get tired of reading them? Do you like music, videos and theatre? Do you enjoy being creative? If you answered YES to any of these questions, then this hands-on workshop may be one of the most meaningful and motivational learning experiences this year! Through various forms of media and unconventional ways, trainers will explore trends and successful practices for marketing and communicating the value of your training to the world! Participants will also take part in hands-on creation of their own communication, marketing, social media ideas that can be applied immediately. Rest assured, it is not required to be a creation expert, or even have any musical talent to be a part of the action. Each L&D professional will walk away with a library of ideas and resources that will make their marketing and communication plans “pop.” Bring an open mind, and lots of excitement, and be ready to shake it up!

Session Objectives

Throughout this session we will:

• Identify new trends in Communications and Marketing, such as Influencer Marketing and Automation, that can be used to amplify your training initiative's message.
• Illustrate the use of different tools, including Lumen5 and Enboarder, to energize your Learning & Development projects.
• Create communication and marketing campaigns through hands-on collaboration with team members which will be celebrated in our Communication and Marketing Showcase.

ATD Areas of Expertise 

• Managing Learning Programs
• Performance Improvement
• Training Delivery
• Instructional Design
• Learning Technologies
• Evaluating Learning Impact